Background Information

Two years ago, twin sisters Julie Neate and Clare Keeley formed GirlsBike2 Motorbike Clothing Ltd (GirlsBike2) and opened their first outlet in Hitchin, Hertfordshire in 2004.

Both are keen motorbike enthusiasts and thrive on developing the female motorbike clothing industry and working with manufacturers to increase the range of clothing available in style, colour and size. They have built key relationships with influencers within the marketplace such as WIMA, IAM and have formed key alliances with Vision Motorcycle Training and No Limits track days.

Julie has a degree in leisure management, an NVQ Level 3 in customer service and post-graduate in Teaching, she has developed a portfolio of skills from her previous roles which include a lecturer in leisure management and public services, a leisure centre operations Manager and Fire-fighter. She is an advanced motorbike instructor with 9 years motorcycling experience, and has gained her ROSPA Gold qualification in advanced motorcycling. She has owned a range of bikes including her current bike which is a specially lowered Fireblade. Julie also rides a CBR600 on track.

Clare has a Post Graduate Diploma in Marketing and is a member of the Chartered Institute of Marketing, she has worked within European marketing for 12 years. Clare has held management positions within some of the largest International IT companies for over 8 years and has managed large international marketing teams. Clare is also an experienced motorbike rider and has a keen interest in the motorbike industry, she has previously owned a number of bikes including a VFR400 and enjoys the speed aspect!  Clare enjoys both road and track riding.

The franchise network is supported by David Germaine – Franchise Director. A proven senior manager, with wide ranging experience, David manages the network and guides the franchisees as they develop their business. David works closely with Clare and Julie and together as a management support team they focus on the success of GirlsBike2 franchisees.

The concept for GirlsBike2 was developed in response to the frustrations experienced by women when sourcing motorcycle clothing which could only be found in male dominated retail outlets where the range is extremely limited. Although some existing websites focus on the female market, with an internet only service they have a poor product range and no retail outlet where women could try on clothing which is generally of high average value and for which getting a good fit is essential. Research undertaken by GirlsBike2 throughout the UK confirmed the demand for women’s motorcycle clothing and accessories. There was a gap in the market for a professional organisation offering women a dedicated source for motorbike wear with a proposition based on quality, choice and also fashion. GirlsBike2 was created to fill this market gap.

The Business

The Business – The Business – A motorbike clothing store created specifically for women – Yes, it’s that simple…

We operate in a rapidly expanding market…amazingly we are totally unique. We are the only retailer selling motorbike clothes and accessories just for women, offering an unrivalled choice of brands, size, colour and style in a ‘boutique’ style environment with excellent customer service and advice. All of the competitors are focused on selling to men. Women dislike this and love what we do so much that we have unlocked massive growth in this market.

The size of this market is huge, there are hundreds of thousands of potential customers!

We stock the widest selection of motorbike clothes and accessories for women riders and pillion riders at competitive prices with excellent customer service.